Content and Visibility
Build visibility around what you know
Virtually Myself® gives experts and thought leaders a structured way to develop ideas, create content and stay connected to their commercial focus.
Your Vault provides the substance. Your voice profile guides how the work is expressed. Solar System Marketing® connects individual content assets to your positioning and business goals.
Decide what to talk about
Solar System Marketing® maps your expertise around a central area of authority.
Use it to:
- Define your commercial focus
- Organise related subjects
- Identify strong areas within your existing work
- Find gaps worth exploring
- Generate relevant content ideas
- Connect topics with services and offers
- Create a balanced body of work
The resulting map gives content planning a clear strategic foundation.
Capture ideas in the Queue
The Content Queue gives emerging ideas somewhere to live before they are ready to develop.
Add an idea from:
- A voice note
- A meeting
- An interview
- A Vault document
- An industry development
- A client question
- A community conversation
- A Solar System Marketing® topic
Attach relevant source material and return when you are ready to develop the piece.
Develop substantial content in Writer's Room
Writer's Room guides the development of articles and related assets.
You can begin with an idea, transcript, recording or document, then:
- Interview yourself or another expert
- Draw on relevant Vault sources
- Generate a structured draft
- Review and refine the article
- Prepare an email
- Create related social posts
- Save useful work for future use
A community call, podcast or interview can become a complete content pack through one connected workflow.
Respond to current developments in Newsroom
Newsroom helps you develop timely commentary connected to your expertise.
Use it to:
- Explore an industry development
- Retrieve earlier commentary
- Identify relevant frameworks
- Prepare a considered response
- Adapt the response for different channels
- Retain the resulting perspective in your Vault
Current facts should be checked against authoritative sources before publication.
Prepare media material in Press Room
Press Room supports media and public commentary workflows.
You can prepare:
- Media pitches
- Journalist responses
- Spokesperson talking points
- Background information
- Press releases
- Story angles
- Interview preparation
- Follow-up material
Your previous commentary, approved biography and relevant expertise can provide the foundation.
Capture depth through Interview Room
Interview Room helps experts talk through an idea.
It can use relevant Vault material to ask informed questions, then adapt its follow-up questions as the conversation develops.
The resulting transcript can become source material for articles, presentations, books, programmes and content packs.
Create connected assets
One approved source can support several formats:
- Article
- Newsletter
- LinkedIn post
- Social post series
- Video script
- Podcast outline
- Talking points
- Website copy
- Design brief
- Image concept
Each asset can apply its own audience, purpose, length and call to action.
Keep approval with the expert
You choose the direction, sources and final wording.
Document Review can assess a draft for clarity, structure, voice, audience relevance, supporting evidence and brand requirements before publication.
Strategy, substance and voice in one workflow
Plan what to say, develop it properly, then adapt it for every channel that matters to your audience.